Basic Finance for Publishing
Course detail

This half day course will demystify the jargon and processes of financial planning and reporting in publishing. Intended to equip non specialists with an appreciation and understanding of key financial indicators, this course is ideal for managers in all areas of publishing where they are responsible for setting and overseeing budgets.  

The course explains the key principles of budgeting, forecasting, reporting performance and interpreting financial data. Highlighting the importance of profit and loss accounting against the demands for cash and a measured cash flow, the course will help extend managers understanding of their role and acquire financial responsibility.  

This course tackles an unpopular, often daunting topic in such a way that ensures participants will confront the issues and appreciate the role they can play in contributing to company performance and profitability.   

Who is the course aimed at?
Editors and sales staff needing to expand their responsibility for product costs and unit sales. All managers of processes and people within publishing, including those responsible for setting and overseeing budgets.
  • Gain an understanding and appreciation of financial jargon 
  • Learn how to interpret financial data and the meaning of the key financial indicators 
  • Build confidence in preparing budgets and forecasts 
  • Understand how managing and conserving cash plays a vital role in ensuring the viability of a division or company 
  • Acquire financial responsibility for the way your team invests or spends resources, generates revenue, margin and profit

Course summary
27th July
Half day
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Richard Balkwill
£320 plus VAT
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This course is run by:
Richard Balkwill runs our Copyright and Finance in Publishing courses. Richard taught publishing law at City University and was a senior lecturer on the publishing courses at Oxford Brookes, where he is now an associate consultant for the International Centre for Publishing Studies. Richard has long experience as a publisher at Ginn, Nelson, Macmillan (publishing director of the education division in the 1980s) and as managing director at Heinemann Library when it was part of Reed Elsevier. In 1992 he set up Copytrain as an independent consultancy offering training and copyright advice to companies and individuals. The main focus of Richard’s current work is on advice and consultancy to organisations and institutions working out policies and protocols for the management of rights in a digital environment. This includes publishers seeking to draft and devise new contracts, and responding to the challenges posed by the Open Access movement and Creative Commons licences. Richard is much in demand as speaker, writer and trainer. Kogan Page have recently published his co-authored book The Professionals’ Guide to Publishing.