Negotiation Skills Training
Course detail

This negotiation course has been designed to provide an easy framework within which to negotiate for those working in the print and publishing industries. Few people in the print and publishing industries are skilled negotiators and this course will enable participants to have a clear advantage in the majority of situations where they negotiate.

The day will cover core aspects of negotiation including:

What is negotiation?
Creating a definition of negotiation
Understanding scenarios where negotiation is not appropriate
Reasons for negotiation breakdown

The structure of negotiation
Creating a negotiation framework
Using adjournments
The power of the team

The six separate phases of negotiation
A detailed overview of the phases of negotiation
Taking control of discussions
Maintaining initiative

Goal setting
Setting markers
Making a proposal
Creating flexibility
Valuing the trading elements 
The value of your company

Setting markers
Using language
Negotiation styles
Trading strategies


Who is the course aimed at?
Buyers, sales teams or customer services staff working in book publishing or print
  • Achieve a more profitable outcome from negotiations
  • Approach negotiation situations confidently, and carry them out within a clear structure
  • Ensure that they have clear goals and that these are obtained and ratified from within your company if necessary
  • Take the lead in discussions and spot all negotiation opportunities
  • Bargain in a flexible manner which makes it more difficult for the other party to move you from your desired outcome. 

Course summary
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1 day
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Matthew Parker
£445 plus VAT
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